The blog

Notes from the trenches.

Economics decoded, industries taken apart, and startups explained the way a smart friend would - over coffee.

Startup demystified20 Aug 2026

How to validate a startup idea in India - before you build anything

Most startup ideas die from building too early, not too late. Here's the exact validation playbook I use: 100 conversations, 10 pre-orders, then - and only then - a product.

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Brand building5 Aug 2026

Personal branding for founders: your story is a distribution channel

Founders treat personal branding like vanity. It's actually distribution - the cheapest CAC you will ever own. Here's how a founder's story compounds into customers, hires, and capital.

Economics decoded22 Jul 2026

Bootstrapping vs venture capital in India: the honest math

Raise VC or bootstrap? Most advice is ideology. Here's the actual arithmetic - ownership, growth speed, and exit outcomes - so you can pick the funding path that fits your business.

Startup demystified10 Jun 2026

Unit economics, explained like you're a smart friend

CAC, LTV, contribution margin - the words sound scary. The idea behind them fits on a napkin. Here's the napkin.

Industry autopsy7 Jun 2026

Industry autopsy: where the money actually goes in food delivery

The app takes your order in seconds. The economics take years to understand. Let's follow the ₹100 you just spent.

Economics decoded3 Jun 2026

One quiet economic shift that will reshape Indian D2C

Most people read the headline and move on. The founders who read the second-order effects are the ones who'll still be here in two years.